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Our ambassadors
Together we go further
Local and global collaborations
To develop our company and our products, we’ve always worked closely with representatives from the environments and realities our knives are used in. We've been working with ambassadors for a long time, people who use our products on a daily basis as well as dedicated and engaged in their special area of interest. Their input is invaluable for us when it comes to improve and develop our knives.
We've got several ambassadors all across the world. Some are locally established and well-known in their home countries, while others are working internationally. Regardless of whether it is a local or global ambassador, it’s important for us that our partners and ambassadors share our values and are passionate about creating products that live up to the extremely high demands that the user places on their knife.
Ambassadors and partners
Working with ambassadors and partners give us great insight into particular sectors or segments. As an example, we are members of the Scandinavian Outdoor Group, a forum in which many Scandinavian outdoor recreation companies exchange experience and knowledge to raise awareness of Scandinavian products throughout the world.
Ambassadors with vast knowledge
We work with a number of well-known outdoor recreation personalities, for example the survival expert Johan Skullman and the TV personality Dave Canterbury. For our kitchen range we’ve been collaborating with the famous chef Johan Jureskog for many years. When it comes to handicraft and woodcarving, the wood carving craftspeople Jögge Sundqvist and Beth Moen give us invaluable input on our handicraft knives.
Global ambassadors
Chris Gregory
Dave Canterbury
Johan Jureskog
Johan Skullman
Jögge Sundqvist
Local ambassadors

Across the globe we’ve got a number of local ambassadors that are working actively to spread the word of Morakniv and our products. Here you can read a short introduction about some of them.


BARN THE SPOON. His name is Barnaby Carder, but most people know him as Barn the Spoon. For more than 20 years he’s been obsessed with woodwork of all kinds and then, 8 years ago, he finally decided it was time to go all in. So now he’s dedicated his life to the spoons that has given him his name. He’s a popular instructor, his classes and workshops are immediately overbooked, as well as an appreciated author of several books on woodwork.


TRENTON STANDER. Growing up in the bush of Zulu land, Trenton got to learn many outdoor skills from the locals and putting that knowledge to practical use from a young age. This also made him the adventurous and fun-loving person, with a great love and respect for the outdoors, he likes to describe himself as. This passion for the outdoors also made him want to share his knowledge and let other experience the greatness of the outdoors. So he founded his own outdoors school, Trailtracker Survival, where he teaches bushcraft and survival skills to people of all ages and backgrounds.

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