Morakniv is together with Kojan Film and Consid Communication nominated for the commercial “Morakniv Classic. Make History.” in the Swedish Publishing Prize 2020 in the category Film commercials.
The Swedish Publishing Prize is Sweden’s most comprehensive communication competition and has since 1990 awarded editorial and marketing communication. The winner is chosen by a sharp jury.
“We are of course very happy that we have been nominated again, with the same great film that has previously been nominated for the Swedish Design Awards! We are now keeping our fingers crossed for the best possible outcome.” Says Debby Döss, Head of Marketing & Communication at Morakniv.
The Morakniv Classic knives are a true story. They are our tribute to the Swedish handicraft tradition that we have been part of for over a century. The Morakniv Classic carbon knife with the characteristic barrel-shaped red stained birch handle was first introduced around one hundred years ago with the ambition to portray an exclusive mahogany knife.
In the decades since, it has grown into one of the most beloved lifestyle knives in the world – a timeless Morakniv in its purest form. Generations of woodcarvers, carpenters and craftsmen have been using, personalizing and improving the Classic knives ever since. Making it a part of their past memories and an indispensable part of their future. This brings our new collection of Morakniv Classic knives to the table, ready for a new era with hopes of memories still to be made.
A Morakniv is always made in Mora, in our factory in the village of Östnor, where it’s been located for centuries. We have control over the entire production, as it’s we who carry out each step of the process.