Morakniv strengthens marketing and sales with two key leadership appointments
Morakniv strengthens marketing and sales with two key leadership appointments
Morakniv continues strengthening its brand and sales efforts by welcoming two new senior executives. Madelene Jonsson Öhlin joins as Chief Marketing Officer (CMO) and Björn Ljungquist as Chief Sales Officer (CSO). Both bring extensive experience in their respective fields and will play a central role in Morakniv’s continued growth.
Morakniv continues strengthening its brand and sales efforts by welcoming two new senior executives. Madelene Jonsson Öhlin joins as Chief Marketing Officer (CMO) and Björn Ljungquist as Chief Sales Officer (CSO). Both bring extensive experience in their respective fields and will play a central role in Morakniv’s continued growth.
Madelene Jonsson Öhlin, with over a decade of experience as a marketing and brand manager, will now lead Morakniv’s marketing efforts. She previously held the role of Head of Brands & Communication at Primus-Silva and is eager to develop Morakniv’s brand in alignment with the new strategy:
“I am passionate about effective communication and helping brands grow with their consumers. I look forward to working with the new strategy, honoring Morakniv’s heritage, and driving meaningful changes that develop the brand. Morakniv’s focus on expanding direct-to-consumer marketing and sales was the main reason I accepted the role, along with the challenge of making a popular brand even more relevant,” says Madelene Jonsson Öhlin.
Madelene Jonsson Öhlin, with over a decade of experience as a marketing and brand manager, will now lead Morakniv’s marketing efforts. She previously held the role of Head of Brands & Communication at Primus-Silva and is eager to develop Morakniv’s brand in alignment with the new strategy:
“I am passionate about effective communication and helping brands grow with their consumers. I look forward to working with the new strategy, honoring Morakniv’s heritage, and driving meaningful changes that develop the brand. Morakniv’s focus on expanding direct-to-consumer marketing and sales was the main reason I accepted the role, along with the challenge of making a popular brand even more relevant,” says Madelene Jonsson Öhlin.
Björn Ljungquist joins as Chief Sales Officer in late April, bringing over 20 years of experience in sales and procurement within the sports industry. He previously worked as Country Manager in Scandinavia at Didriksons, a brand that shares many of Morakniv’s core values.
“I grew up in Mora, and in the sports industry, I am still known as ‘Mora-Björn.’ Joining Morakniv was an obvious choice, as the brand’s history, high-quality products, and strong sustainability focus resonate deeply with me. I look forward to contributing to Morakniv’s continued success and immersing myself in the products, distribution, and production – one of Morakniv’s greatest strengths,” says Björn Ljungquist.
Björn Ljungquist joins as Chief Sales Officer in late April, bringing over 20 years of experience in sales and procurement within the sports industry. He previously worked as Country Manager in Scandinavia at Didriksons, a brand that shares many of Morakniv’s core values.
“I grew up in Mora, and in the sports industry, I am still known as ‘Mora-Björn.’ Joining Morakniv was an obvious choice, as the brand’s history, high-quality products, and strong sustainability focus resonate deeply with me. I look forward to contributing to Morakniv’s continued success and immersing myself in the products, distribution, and production – one of Morakniv’s greatest strengths,” says Björn Ljungquist.
The right expertise to take Morakniv to the next level
Richard Jägrud, CEO of Morakniv, sees these appointments as a crucial part of the company’s new, long-term strategy:
“Morakniv’s strength lies in our long tradition of producing high-quality knives in Mora, with a sustainable and transparent supply chain. To sustain growth, we are focusing on strengthening direct-to-consumer sales, enhancing brand communication, and streamlining distribution. We are truly excited to welcome Madelene and Björn to the team. Their expertise and experience will be invaluable in taking Morakniv to the next level.”
For more information, please contact Richard Jägrud at
richard.jagrud@morakniv.se.
The right expertise to take Morakniv to the next level
Richard Jägrud, CEO of Morakniv, sees these appointments as a crucial part of the company’s new, long-term strategy:
“Morakniv’s strength lies in our long tradition of producing high-quality knives in Mora, with a sustainable and transparent supply chain. To sustain growth, we are focusing on strengthening direct-to-consumer sales, enhancing brand communication, and streamlining distribution. We are truly excited to welcome Madelene and Björn to the team. Their expertise and experience will be invaluable in taking Morakniv to the next level.”
For more information, please contact Richard Jägrud at
richard.jagrud@morakniv.se.