Ms. Ulrika Kagevik has been appointed Chief Commercial Officer (CCO) for Morakniv, headquartered in Mora, Sweden. Ms. Kagevik is currently serving as Marketing and E-commerce Manager for the Finnish corporation Kesko Group.
“With Ulrika, we will further sharpen our commercial capability, both in Sweden and abroad. We will add more clarity to our offerings and value-adding activities in all customer channels worldwide”, says Johan Burtus, CEO at Morakniv.
Ulrika, residing in Sollentuna north of Stockholm, has a long background in marketing and sales from various industries and leading brands within consumables, electronics, IT, and telecom. She has extensive retail know-how from Swedish and international operations, including the importance of understanding the customer’s voice when crafting successful brand strategies.
“I enter Morakniv with excitement and engagement but also with great humility. It is a company with a long history and a well-known brand that I, like many others, grew up with. I am grateful for this opportunity and trust to be part of the journey towards further international expansion”, says Ulrika Kagevik.
Throughout the years, Ulrika has gained broad experience in driving change. By a clear and transparent leadership, she helps to motivate and engage others, while breaking down silos.
“Together with the Morakniv team, we will develop our logistic ability while including our customers and partners in this work to create win-win situations. My contribution will primarily be international business management alongside brand-building communication and positioning. Further, I think my ability to drive change and improvement efforts will be an asset. I believe my energy and ability to inspire others help to increase the customer awareness in all aspects of our daily work”, says Ulrika Kagevik.
Ulrika assumes her new position on May 24th.
A Morakniv is always made in Mora
The journey for Morakniv begins in 1891 when Frost-Erik Erson returned home to the village Östnor in Mora after four years in North America. When he started his timber sledge factory, the first seed was sown for what would eventually become the company and brand Morakniv as we know it today.
In the beginning, Frost-Erik only manufactured knives for the factory’s internal use, but production would soon grow and more and more knives could be sent out in both Sweden and the world. Today, Morakniv has sales of almost SEK 220 million, of which over 70% are sold outside Sweden.