Morakniv wins first prize for the commercial “Morakniv Classic. Make History.” In the category Film commercials together with Kojan Film, Ember Light and Consid Communication.
The Swedish Publishing Prize is Sweden’s most comprehensive communication competition and has since 1990 awarded editorial and marketing communication. The Jury’s motivation reads: “For a well-thought-out and creative idea that reflects quality and craft tradition.”
“Blood, sweat and tears gave results! Today we are proud winners. We would like to thank everyone who has been involved in the creation of the film. This is another wonderful experience that we will add to our long history. A fantastic introduction to next year’s big event when Morakniv celebrates its 130-year Anniversary.” says Debby Döss, Head of Marketing & Communication at Morakniv.
The Morakniv Classic knives are a true story. They are our tribute to the Swedish handicraft tradition that we have been part of for over a century. The Morakniv Classic carbon knife with the characteristic barrel-shaped red stained birch handle was first introduced around one hundred years ago with the ambition to portray an exclusive mahogany knife.
In the decades since, it has grown into one of the most beloved lifestyle knives in the world – a timeless Morakniv in its purest form. Generations of woodcarvers, carpenters and craftsmen have been using, personalizing and improving the Classic knives ever since. Making it a part of their past memories and an indispensable part of their future. This brings our new collection of Morakniv Classic knives to the table, ready for a new era with hopes of memories still to be made.
A Morakniv is always made in Mora, in our factory in the village of Östnor, where it’s been located for centuries. We have control over the entire production, as it’s we who carry out each step of the process.