Privacy Policy

Valid from and including 25/05/2018 (last updated 25/05/2018)

Morakniv AB (Morakniv) appreciates you taking note of our privacy policy. This policy notifies you of which type, scope and for what purpose we collect personal data when you contact Morakniv. You must feel assured that Morakniv takes all reasonable steps to protect the personal data you provide Morakniv.

The Personal data Processor is Morakniv AB, Box 407, SE-792 27 Mora. In the event of any questions regarding the privacy policy, please e-mail:


Processing personal data

Personal data is all information regarding an identified or identifiable physical person, such as, for example, name, address, telephone number and e-mail address. When you provide your personal data to Morakniv you must feel reassured. The processing of personal data occurs in accordance with the regulations in the Swedish privacy legislation and data protection regulation (GDPR) that comes into force within the EU on the 25th May 2018. You must be over 18 years of age to provide personal data to us. If it comes to our knowledge that we have collected personal data about a person under 18 years of age, we take steps to delete the information as soon as possible. The personal data that is registered via the website, or in any other way conveyed to Morakniv, is never sold to a third party for commercial purposes.


The purpose of collecting personal data

Morakniv processes your personal data for different purposes. The main purpose for Morakniv processing your personal data is to:

Fulfil our obligations to you as a customer, such as execution of purchase, invoicing and provision of support and warranty issues

Enable general customer care and customer service to our direct and indirect customers, as well as other business contact through our customer service or our sales representatives

Provide information and direct marketing, by mail, e-mail, SMS/MMS and phone regarding Morakniv products and services

Provide you with relevant information and customised offers in newsletters and on the web

Improve our customer experience, for example, development of services, products and functions

Follow applicable laws, for example accounting laws

The data can also provide basis for market and customer analyses, market research, statistics, business tracking related to the purchase of products and services. Information is also processed indirectly in connection with the development, testing and management of the IT systems that are connected to our website

Please note that when using our website, there are features that allow you to add information that may be considered personal data. You may only provide information about other persons if you have their consent to provide us with their information.


What personal data do we collect?

We process personal data that you provide us with as follows:


For you as a customer (directly or indirectly) as well as business contacts with Morakniv:



Company name and ID number (organisation number or social security number for a sole trader)

Company address

Company telephone number and e-mail

Payment details

IP-address and information about your use of Morakniv’s website

Information about which of our products or offers you have expressed an interest in, how you interact with our newsletters and which of our events you have signed up for

Data about your purchases

Information about your customer account

For you as a private individual, who makes purchases on our website/web shop and/or created an account in our web shop:



Telephone number and e-mail

Payment details

Account information (only if you actively choose to create an account)

IP-address and information about your use of Morakniv’s website

Information about which of our products or offers you have expressed an interest in, how you interact with our newsletters and which of our events you have signed up for

Data about your purchases

For you who sign up for newsletters:



IP-address and information about your use of Morakniv’s website

Information about which of our products or offers you have expressed an interest in, how you interact with our newsletters and which of our events you have signed up for

Cookies & log files

Morakniv uses cookies on and corresponding applications. By using our website you agree to the use of cookies. A cookie is a small data file with text that is stored in your browser and enables us or third parties to identify you. Cookies can be used for the following purposes: (1) to allow certain functions; (2) to provide statistics; (3) to save your choices and (4) enable advertising and interest based marketing. If you do not want cookies or certain types of cookies, you can change the settings in your browser to delete saved cookies and block new ones. However, note that deleting or blocking cookies may prevent you from using all of the features on our website, e.g. save your choices, and some pages may not display properly.

Manage consent


Third party cookies

Morakniv uses Google Analytics to analyse how the website is used. Google Analytics generates statistics and other information by storing cookies on the user’s computer. Google also stores cookies and uses this information. Google’s privacy policy is available at:

Morakniv also uses Hotjar for analyzing the user experience through the collection of anonymized data. Read more about Hotjars policy on :


Third party suppliers

Morakniv uses third part suppliers such as, but not exclusively, IT consultants to be able to fulfil the delivery of our products and services. Morakniv establishes a personal data processor agreement for all these cases between Morakniv and third parties.


Personal data for marketing purposes

An acceptance of our privacy policy also means that Morakniv uses your provided personal data for marketing and market research. The aim is to create a better experience as Morakniv continuously works to improve and optimise the quality of our products and services (for example, by displaying content that may be of interest to you and supplying more relevant information to you). In the event you no longer wish to receive marketing please contact us and indicate that you do not wish to be contacted for marketing purposes.


How long is personal data stored for?

We store your personal data for as long as you are customer of Morakniv, or are in any other way an active with Morakniv, for example, through contact with our customer services or sales representatives or hold an account on our web shop.

Regardless of whether you are a customer or active with Morakniv, we will also keep your personal data for as long as we are required by accounting law or in accordance with other applicable laws.

The consent that your personal data is used for market communications applies (unless otherwise specified in specific offers) for as long as we have stated above.


Transfer of personal data

The transfer of personal data that you provide to us by filling in a contact form, e-mail, business card or by verbal contact with us will only be transferred to third parties, to the extent required to comply with the agreement. The personal data that you registered with Morakniv is never sold to third parties for commercial purposes. In order to be able to fulfil the supply of products and services, send newsletters, etc. some personal data may be processed by external parties, who have personal data processor agreements with Morakniv (see section ‘Third party suppliers’).


Your rights

You have the right to receive information about your personal data that we hold. In addition, you can, in accordance with statutory conditions, request correction of incorrect data, limitation of data or deletion of your personal data.


You can always contact us for help or information about your rights at You also have the right to submit a complaint to Dataskyddsinspektionen (The Swedish Data Protection Authority).


Changes to data and privacy policy

Morakniv retains the right to make changes to the privacy policy at any time. The last date for updating can be found as a note on the first page.